Millennials and Gen Z Driving Major Shifts in Customer Expectations According to a New Study Commissioned by Zendesk
March 4, 2019
SAN FRANCISCO – December 11, 2018 –Zendesk, Inc.(NYSE: ZEN) today released a new study that quantifies the business impact of customer service in the U.S., UK, France and Germany. Based on surveys of more than 2,500 consumers in four countries, the findings revealed generational differences in customer support channel preferences. Channels other than email and phone continue to gain popularity, especially among Millennials and Gen Z who have distinct preferences and expectations compared to Gen X and Baby Boomers.
根据这项研究,67%的美国响应dents have used live chat, social media, or texting for customer service. Among Gen Z and Millennials, 46 percent and 47 percent respectively have used social media to communicate with customer service in the past year — compared to only 7 percent of Baby Boomers and 26 percent of Gen X. More than a third (36 percent) of Gen Z consumers prefer social media for simple inquiries compared to only 5 percent of Baby Boomers.
The U.S. report also offers new insights into how consumer expectations have changed over the last five years. Nearly two-thirds (65 percent) of those surveyed say they expect customer service to be faster than it was five years ago and 89 percent say a quick response to an initial inquiry is important when deciding which company to buy from. More than half (51 percent) will wait less than an hour before trying a second contact method if they haven’t heard back and 10 percent will try another contact method after less than five minutes.
“While customer service issues are common, it is how and when a company resolves problems that will profoundly impact future purchases,” said Diane Hagglund, founder and principal, Dimensional Research, the market research company Zendesk commissioned for the study.
Additional key findings include:
For more information on the survey results, download the full reporthere.
Methodology
In October 2018, Dimensional Research conducted an online survey 2,571 independent consumers, including 1,044 respondents in the U.S., 507 respondents in the UK, 512 respondents in France, and 508 respondents in Germany.
About Zendesk:
The best customer experiences are built with Zendesk. Our customer service and engagement products are powerful and flexible, and scale to meet the needs of any business. Zendesk serves businesses across hundreds of industries, with more than 125,000 paid customer accounts offering service and support in over 30 languages. Zendesk is headquartered in San Francisco, and operates worldwide with 16 offices in North America, Europe, Asia, Australia, and South America. Learn more atwww.ying8.net.
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