What is a help desk? Definition, benefits, and functions

Whether you’re an employee struggling to connect to the company VPN or a customer troubleshooting a product bug, there’s nothing more frustrating than not being able to get help from a business when you need it.

我n a time-challenged world, both customers and employees expect seamless support experiences that make them feel valued.

A help desk is an often-overlooked cornerstone of a great customer service experience, internal or external.

But success requires more than simply having a help desk—it involves understanding what a help desk means to your business and equipping your help desk agents with the tools they need to do their job well.

1. Help desk meaning
2. Help desk functions
3. Help desk importance
4. Help desk characteristics
5. Help desk software

Help desk definition

A help desk is a centralized team within a company that serves employees or customers en masse, using a software product to organize conversations.

What does a help desk do?

Many businesses have their own definition of a help desk, influenced by what their help desk is for.

Most often, the purpose of a help desk is我T support, either to serve external customers orinternal customers(employees) needing technical support.

But some businesses broaden it to a more general term for acustomer support,customer service, or customer advocacy team.

A help desk might also refer to the software that a customer interacts with when they’re getting support.

“A help desk can mean many things, depending on the nature of your business. But it all goes back to the core principle of helping people and serving as a place where they can go to get help.”Chris Grosspietsch, Senior Manager, Advocacy Operations at Zendesk

What’s the difference between a help desk and a service desk?

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Some businesses use the termservice deskinstead of help desk. Others argue that thedifference between a help desk and a service deskis that a service desk is an evolution of a help desk, reflecting a new focus on serving end-users in a fast, personalized way.

What matters isn’t what you call your support team, but the quality of support they provide.

Why is a help desk important?

A help desk can benefit companies of all sizes and types—from multinational enterprises supporting millions of other businesses in multiple languages, to small consumer-facing businesses that need to answer customer questions quickly without hiring an army of support reps.

While a help desk comes with a wealth of benefits, here are three of the most important:

Drives customer satisfaction

满意的顾客得到快速和简单的resolutions to their problems are the most obvious benefit of a help desk.

“When a customer has questions, issues, or problems about your product or business, a help desk can troubleshoot and resolve issues, save a customer, and drive loyalty,” said Grosspietsch.

Here a few stats that shed light on the business impact of customer service from Zendesk’sCustomer Experience Trends Report, 2020:

Drives employee satisfaction

While focusing on the needs of external customers makes sound business sense, creating a better support experience for your employees—your internal customers—can be just as rewarding.

我n fact, a great employee experience is closely related to a great customer experience.Gartner researchfound that nearly two-thirds of employees think unnecessary effort prevents their company from consistently excelling in customer experience.

我t makes sense: when employees have to find a ladder to reach support, it takes time away from delivering on the needs of their customers.

使更好的业务增长和规模

Happy customers and happy employees are vital to the long-term success of a business.

我f they don’t feel supported, they won’t stay loyal for long, and growth becomes a lot harder if you’re bleeding customers. A help desk enables a company to grow and scale based on the needs of its customers, internal or external.

7 characteristics of a good help desk

There are two levels to aneffective help desk. Your help desk agents are on the front lines speaking with customers directly, but the company has to arm them with the tools they need to do their job well.

Success starts with implementing a few key components at both levels:

1. The right people

The secret sauce to any help desk is the people behind it.

Hire team members who demonstrate a customer-centric, empathic point of view and interpersonalcustomer service skills.

“You need fun and energetic staff that want to help,” said Grosspietsch. “A great help desk team requires both human and technical skills.”

2. A strong ticketing system

To support your people, you need technology that sets them up for success.

Support ticketsare interactive records that enable a support team to monitor progress on solving customer requests, allow multiple agents to collaborate on complex issues, and provide acontextual viewof every customer’s service experience—and aticket management systembrings it all together.

An omnichannel ticketing system ensures that a help desk team can track, manage, prioritize, organize, respond to, and resolve every ticket—no matter where the conversation originates from.

“A strong ticketing system allows a business to meet the customer where they are—whether that’s vialive chat or messaging, email, acustomer portal, or over the phone,” explained Grosspietsch.

How do I create a help desk ticket?

Businesses can turn customer conversations into support tickets withhelp desk software. When conversations become tickets, support teams can:

• Reply to customers across channels from the same workspace
• Track, manage, and prioritize conversations at scale with advanced tools like triggers, automations, and workflows
• 我ntegrate their help desk with internal tools like email and Slack to collaborate on conversations across departments
• 我ntegrate conversations with third-party tools, like a CRM software, marketing automation software, or payment processor
• Assign conversations to agents based on expertise, like product focus or language
• Glean valuable customer data from conversations

3. An effective issue tracker

Anissue trackeris a key tool for an我T help desk, allowing it to efficiently record issues and bugs customers experience with a software product. This ensures the support agent, engineer, and manager can track the problem until it has been successfully resolved while also providing users with timely status updates.

For example,email triggerscan keep employees in the loop as an IT team handles internal customer requests.

4. Self-service

Self-service empowers customers to find answers on their own via a亚博官方app, community forum, or AI-powered tool likeAnswer Bot, making it a natural partner to a help desk.

“Helping customers before they have to reach out to a human being is key,” said Grosspietsch. “Your staff will want to dive into the difficult questions and not handle password resets all day.”

Your help desk team can also benefit from aninternal knowledge management systemthey can refer to for consistency in process and troubleshooting guides.

5. Analytics

A help desk can provide a wealth ofvaluable data and metricson your customer.

But this is only possible if yourhelp desk systemcomes with an easy to use analytics tool. This gives help desk managers deep insights into everything from the performance of their teams to the satisfaction of their customers. When shared across the business, it can unlock insights such as where customer pain points are and what product areas need more development.

6. Customer feedback

Customer feedbackis essential to every help desk interaction. Help desk software can build feedback into the process by allowing a support team to automatically reach out to customers after they resolve an issue to evaluate how well they’ve done.

And with AI, help desk agents can even predict customer satisfaction before a customer takes a survey.

7. Automation, apps, and integrations

No two help desks are the same.

Automation, apps, and integrations enable a help desk staff to customize their work environment. This makes automating things like assigning an agent to a conversation based on expertise, closing tickets after a specified time frame, and populating tickets with predefined responses called macros possible.

我ntegrating your help desk system with your internal tools, like Slack, makes collaboration easier. And, if you’re a global business, you’ll likely need your help desk to supporttranslation apps.

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我nefficient tools like shared inboxes and spreadsheets can hinder the customer (or employee) experience.

The right help desk system equips a support team with everything they need to provide fast, personalized support—including all the tools and components mentioned above.

While thetype of help deskthat’s best for your business will depend on the specific needs of your team and customers, there are a few key things to keep in mind when picking a help desk solution.

According to Grosspietsch, your support team should look for help desk software that:

• 我ntegrates with your existing business systems and is easy to set up—so you can spend time helping your customers rather than administering a system.

• Enables your employees to work anywhere without having to build out, support, and maintain your own data center.A benefit of cloud-based help desks is that they operate and store data onremote servers, giving companies flexibility in how—and where—they use the service. This is especially important for navigatingcustomer service in a crisis,when teams often have to transition to a remote work environment.
• Scales up and down based on the demands of your customers.“It could not be more important to pick an open platform that allows you to change quickly, and go wherever your customers go next,” said Grosspietsch. “Initial time-to-value and continuous time-to-value are the key attributes for getting down to the business of helping people.” The ideal help desk system is configurable to support any workflow and is powerful enough to handle the most complex business, but flexible enough to scale at any pace.

“It could not be more important to pick an open platform that allows you to change quickly, and go wherever your customers go next.”Chris Grosspietsch, Senior Manager, Advocacy Operations at Zendesk

An effective help desk lays the foundation for a great support experience, internal or external. When a business evaluates what a help desk means to them and arms its help desk team with the right tools, it can start delivering the kind ofhelp experiencethat drives satisfaction and loyalty.