10 effective sales pitch presentation examples, templates, and tips

You can always use a combination of pitches for the same prospect. For example, you might give an elevator pitch at a conference and thenfollow up with an email pitchbefore finally delivering a comprehensive presentation pitch.

Sales pitch examples and templates

Below are 10 notable sales pitch examples to inspire you when crafting a winner. These examples cover various types of sales pitches and offer tips you can apply to any prospect:

1. Two-sentence pitch
2. Elevator pitch
3. Phone pitch
4. Email pitch
5. Personalized social media pitch
6. Sales presentation
7. Follow-up sales pitch
8. Unconventional investor pitch
9. Personal pain-point pitch
10. One-minute pitch

You can also use the templates and sales pitch scripts included for each type to help you create your own.

How to make a sales pitch: The 6-step sales pitch structure

With so many pitch options, it can be hard to know where to start. We recommend the six-step sales pitch structure. No matter your situation, the following framework won’t lead you astray. Here’s how to create a sales pitch in six steps:

1. Identify the problem

First, identify your prospect’s pain point. When you craft your sales pitch presentation, lead with the challenge your audience currently faces and back up your claims with data. (This is also the challenge that you plan to solve with your offering.)

2. State your value proposition

Next, state your value proposition. A value proposition, also known as aunique selling proposition, is a statement that highlights the value your business, product, or service can provide to its customers.

In your value proposition, mention how your offering can help solve the problem you’ve identified in step one. Be sure to share the features of the offering and its benefits.

For example, your value proposition could look like this:

Our [Company Name] assists [audience] with [pain point] in order to help achieve [benefits].

3. Share a story

To capture your audience’s attention and connect with them on a deeper level, consider sharing a story of how your company got started and who you are—this can be similar to an About Us page.

Include points surrounding what motivates your team, past success stories, and incorporate something personal. You can also introduce your team members here if you have them.

4. Offer solutions

After highlighting the problem(s), address how your product or service can offer your audience a solution. To do this, break down your value proposition into solutions that are related to the benefits, such as:

• X helps Y save time and money
• X helps Y grow business by Z amount

Tip:Make sure your solutions are easy to understand and don’t offer too many choices.

5. Show social proof

Tap intosocial proofby providing testimonials, references, and customer stories that show how your product or service has helped similar businesses succeed. Showcase the data behind why your offering is beneficial to your audience and support your solutions listed in step four.

6. End with a CTA and be open to questions

Continue the conversation byasking open-ended questions．然后,移动下一步的前景clear CTA, such as: “Sounds like we’re on the same page. Are you free for another follow-up call next Tuesday after you’ve had time to look at the numbers?”

Tip:Open the floor to questions and feedback from your audience to begin a conversation and prompt further engagement. Being open to questions during the presentation is essential.

Sales pitch ideas + best practices

There’s a lot that goes into a sales pitch. The ingredients for a well-crafted sales pitch are:

• Narrative
• Timing
• Empathy
• Creative focus

No matter where you’re pitching or what media you’re using, every sales pitch needs to get the prospect interested and excited about the opportunity you’re offering. There are several ways to do this, but first, let’s look at some universal best practices.

• Contact the right person at the right time

A successful sales pitch is all about timing, according to Courtney Gupta, acommunity engagement specialistand former SMB account executive at Zendesk.

“You can have this amazing sales pitch, but the success of it really depends on timing,” Gupta says. “Sometimes, prospects would love to talk but aren’t looking to change vendors or are in the middle of another deal. Make a note if they provide a better time to reach out.”

It’s also important to do thorough background research on the audience or person you plan on pitching to (this can also help you find the right person to speak with if you’re unsure).

• Make the prospect the hero of the story

Another tip is to frame your pitch with a compelling narrative. In this story, the prospect is the hero and they have a challenge they need to overcome. Your product is the sidekick that will help them do it. Your job as a salesperson is to connect your product with your prospect to achieve their happy ending.

Use a sparklingsales personalityand yoursales experienceto weave an engaging story that makes your prospect want to know what happens next.

• Understand the customer’s needs

You can’t tell the right story if you don’t know your audience. Buyers want sales reps to take the time to gain a firm understanding of their business and the roadblocks they’re facing—but the reality doesn’t always match the expectation. Many customers don’t believe that sales reps truly understand their problems (or have a way to solve them).

你最初的推销应该展示你的knowledge of the prospect’s:

• Company
• Industry
• Unique challenges

Most types of sales pitches allow for some time to research the prospective buyer in advance, and it’s critical to do so. Even just15 minutes of researchon Google News and LinkedIn will go a long way toward inspiring confidence.

• Start with a strong opener

In a sales pitch, the subject line or opening line is the “once upon a time” that leads prospects into your sales story. In many ways, it’s a microcosm of your entire pitch.

An intriguing opener personally speaks to prospects and persuades them to take the time to read the message. Some important points to remember include:

• Keeping it personal:Do this by using the contact’s name and the word “you.” Generic openers are easier to overlook.
• Writing something meaningful:Doing so can help you hook the prospect into your story. Include an eye-catching statistic, offer an informational (or controversial) statement, or ask a question demonstrating your knowledge of their industry. Do your research and target a personal pain point.

Crafting openers that are relevant to your prospects comes with practice. Consistently A/B test your emails to learn what does and doesn’t work in your messages.

How to write a sales email: 6 sales email examples that work

• Get creative throughout

Go beyond the standard sales pitch email orcold call—there are creative ways to take a pitch to the next level.

“If your emails didn’t work, gifts are another avenue,” says Gupta. “Gifts show your brand character. They often make prospects want to take a meeting because they remember you and relate that positive memory to your brand. Even if the timing wasn’t right the first time, they’ll keep those warm, fuzzy feelings in mind in the future.”

Remember, there isn’t only one way toincrease sales．Try different tactics until you find what works.

• Keep pitch length in mind

Buyers don’t care about your product or service—they care about their problems. If you spend all your time with a prospect talking about yourself and your company, it’ll be hard to convince them that you actually want to help them resolve their issues. Keep your sales pitch concise, and leave room for listening and engagement.

The ideal sales pitch length depends on the format, but here are some general guidelines to follow:

• Aim for 300 words in your sales emails:Astudyof cold sales emails found that emails with 1,400 to 1,500 characters (approximately 300 words) showed a substantially higher response rate than emails of 100 words or fewer.
• Keep your cold calls under eight minutes:Chorus, a conversation intelligence platform, discovered that7.5 minutes is the average lengthof a cold call that converts into the next step.
• Limit your sales presentation to 18 minutes:Apply theTED Talk principle你的销售演示。TED演讲的演讲者是limited to 18-minute presentations for a simple, data-backed reason: After the 18-minute mark, you lose your audience to information overload.

How Zendesk can help improve your sales process

Now that you have the knowledge and insight, begin creating your own pitches. Start from scratch or usesales enablementtools to get a head start.

如果你希望有更多的时间来研究你的草地ds and write the perfect pitch, invest in a solution likeZendesk Sell．Oursales engagement platformhelps you cut down on busy work so you can get back to building relationships. Sell also allows you to track sales pitch success metrics so you can keep refining your communication methods.