Customer experience: strategies, importance, and examples
Learn what customer experience is and why it’s so important for your business. We also provide tips and examples for how to improve your CX strategy.
Service
How to embrace new behaviors in 2021
2020 brought on a seismic shift in consumer trends, but many industries are adapting.
How online retailers are transforming the customer experience with conversational commerce
For e-commerce businesses, conversational messaging provides unparalleled opportunities to improve the customer experience—and sell more goods and services in the process
Feedback form examples, templates and how to write your own
Use these feedback form tips to help you hear more from your customers and improve your CX.
What is customer satisfaction? (And how to achieve it)
学习的秘密实现,测量和improving customer satisfaction to drive your business.
Sales
10 sales pitch examples that work (+ tips for writing your own)
Craft an engaging sales pitch to pack your pipeline with high-quality leads.
12 positioning statement examples and how to write your own (free template)
Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.
What is the CRM process? 5 key steps
The CRM tool itself is what provides the data and functionality required by your team to execute this strategy and ultimately turn leads into customers.
10 sales pitch examples that work (+ tips for writing your own)
Craft an engaging sales pitch to pack your pipeline with high-quality leads.
Guides, research and more
The playbook for controlling costs with AI
提高你的生产率。不会过时的经验。All without compromise. Find out how AI is the best investment and a critical strategy for controlling costs.
2021 Gartner Magic Quadrant for the CRM Customer Engagement Centre
Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.
18 essential customer service metrics to measure in 2021
From customer satisfaction to resolution time, these are the key customer service metrics that measure performance and drive revenue.
Popular guides
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A guide to issue trackers (+3 best issue tracking software)
An issue tracker is the all-in-one solution for streamlining your customer service experience.
What is online customer service? + 8 ways to improve your online customer service
Online customer service is the process of answering customer questions digitally using tools such as email, social media, live chat, and messaging apps. Here are tips for good online customer service.
How to start a virtual call centre that provides excellent customer service
Learn the best way to set up and manage a remote customer service team.
What is run rate? ARR definition, formula, and examples
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.
The ultimate guide to a successful discovery call
A discovery call is your first chance to wow your prospects. Leave a strong first impression by prepping for this initial phone conversation.
A 2023 guide to live chat support
Learn best practices for live chat support, how it can help you provide better customer experience, and why it's a valuable customer service tool
8 great FAQ page examples and how to create your own
An FAQ page should be part of your team’s investment in customer self-service. Get inspired to create your own with these FAQ page examples from well-known brands.
How to track consumer behavior (and why you should)
Track consumer behavior and leverage that data to create better, more personalized customer experiences.
12 smart sales goals for your team
Set up the right sales goals, and you’ll be set to provide customers with a thoughtful and personal buying experience.
How to create a sales strategy that works in 2022 (tips and examples)
Want to create an effective sales strategy? Start here with our five-step approach.
What is digital engagement? + Customer engagement strategies
Learn how a digital engagement strategy can help your business create better customer relationships and boost your bottom line
How to create customer surveys: 8 tips and examples
Customer surveys are a great way to gather feedback—the challenge is getting people to respond. Here’s how to create engaging surveys your customers will actually complete.
Customer loyalty: A guide to types and strategies
Customer loyalty is when customers reward a company with repeat business over time. Our guide covers definitions, types, and strategies to help you learn how to build a loyal following.
Customer onboarding guide for 2022 (+6 best practices and examples)
Customer onboarding is the process of teaching new customers the value of your product or service. Here's how to build an onboarding program that sets clients up for success.
What is a support ticket?
Support tickets offer a wealth of data about your customers that can benefit your entire organization — but what do support tickets actually look like?
Sales promotion: Definition, examples, ideas, and types
Sales promotions allow companies short-term revenue boosts through a wide variety of customer benefits.
7 cold email templates that skyrocket response rates
Getting a prospect to respond to a cold email isn’t always easy. Our template playbook can help with that.
Gross sales vs. net sales: Key differences explained
Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.
What is a customer engagement platform? Top platform features 2021
Real connections with customers can improve customer satisfaction, sales, and retention. A customer engagement platform helps businesses manage complex customer relationships.
What is customer obsession? How to become customer obsessed
We’ve all heard the stories of companies going above and beyond to provide their customers with…