Client loyalty
After-sales service: 10 strategies to keep customers engaged
After-sales service is the support provided to customers after a purchase. Learn how these after-sales activities can increase customer lifetime value.
Latest stories
Beyond the bubble: How 3 brands are using live chat differently
Learn how successful brands are evolving their live chat strategy and turning browsers into buyers.
Customer trust: Definition, importance, and 5 ways to gain it
Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalized experiences.
What is customer advocacy? Definition and strategies
Customer advocates can be true partners for your sales and support teams. Here’s how to build a brand advocacy program and foster a loyal customer base.
How to leverage data and personalization throughout the customer lifecycle
Data is key to delivering a superior customer experience. Here’s how to use the right data to provide personalization and enhance the customer journey, from sales to support.
5 examples of bad customer service (and how to be great instead)
Bad customer service is what happens when a company fails to meet customer expectations. Get tips for your team to avoid creating poor customer experiences.
Customer transparency: Why it matters and how to increase it
Here’s why customer transparency has become such a critical ingredient in building trust and loyalty.
Customer orientation: definition, examples & skills
If you want customers to be loyal to you, you have to start putting them first.
16 customer loyalty programs of 2023 + how they work
A customer loyalty program, also known as a rewards program, is a strategy that helps retain customers and encourages them to continue purchasing from your brand. Read on for examples of the best loyalty programs.